When someone wants to dedicate themselves to the fashion industry in a professional way, in addition to attending or being aware of the most important fashion shows carried out across the globe, it is very interesting to attend internationally renowned sectoral fairs.
These fairs are the meeting point for manufacturers of fabrics, textile and fashion components and professionals in the sector. In them, you can find both established designers looking for the best fabric for their collections and new dressmakers who are waiting for the presentation of new trends that take place there. Also find safety clothing suppliers in other trade shows which are designed for them specifically.
These are some of the best fairs:
Premium Vision
It is held twice a year, February and September, in Paris. It is the place where everything that ends up in the stores is truly cooked. It is essential for the first stage in the design process. Here are the trends in fabrics, materials, seams and prints. In addition, each season a study of emerging trends and “weak signals” of the market that will be fashionable in the next season is presented. Here you will find clothing design manufacturers in different stands.
Preview
It is the New York version of the previous fair. It takes place in January and July. The fair includes in its offer products made of leather and a space dedicated to manufacturing, Manufacturing Area, in which specialized companies of fashion industry from all over the world participate, with a high presence of companies from Morocco and Portugal. An exhibition of haute couture denim also takes place.
Pitti Immagine Uomo
The most relevant platform for men’s clothing and accessories collections, as well as for launching new projects in men’s fashion. Interesting to make export contacts. It is celebrated in January and June in Florence.
Magic
Located in Las Vegas, it can be visited in February and August. It is one of the most important fashion fairs in the world and a benchmark event for the fashion industry. The latest in clothing, footwear, accessories, etc. are displayed. It covers both women’s, men’s, youth and children’s fashion.
Bread & Butter
It was born as a concept in Cologne, it took its first steps in Berlin and reached its International dimension in Barcelona, now it returns to Berlin, the city of its origins, to continue reinventing the fashion sector. It takes place in January and June. It is specialized in contemporary urban and sports fashion.
Preparing For An Exhibition
Before participating in an exhibition, it is important to prepare well because it will serve to present and enhance the project of a company. Preparation is essential when you want to participate in an exhibition and make yourself known to the general public. But what are the various preparations to be made before exhibiting?
List the exhibitions likely to interest you
In some countries of the world, professionals organize more than 170 trade fairs per year and welcome more than 2 million visitors who sometimes become potential customers. You must then list the event likely to interest you for the exhibition of a project or service. Once you have defined the fair, you just need to confirm your presence as an exhibitor.
Preparing to participate in an exhibition
To prepare for participation in an exhibition, it is recommended to mobilize the team by selecting the right collaborators. They must have the same visions to carry out the missions to which they are assigned. To do this, the organization of regular meetings remains the best solution for; make a presentation of the objectives of commercial or communication types, the preparation and the design of the stand, the realization of a retro planning the organization of a follow-up of the missions as well as the management of the logistics part.
Prepare your stand with POS or Point of Sale Advertising
You should know that the stand represents the first communication tool when participating in an exhibition. We must therefore take care of the appearance of the stand and its decoration in order to convey the right message to visitors. The stand therefore needs the right exhibition supports or point-of-sale displays for the promotion of products and services.